Abstract
This study aims to build a new conceptual model based on the Share value relational capital of entrepreneurial
orientation of competitive advantage as a basis for improving marketing performance in the context of small and
medium-sized enterprises.Structural study methodology was adopted in this study using a total of 220 SME owners
who were involved in this study and who voluntarily gave a financial time to purchase were given interviews and
filled out questionnaires in the data collection process. The model was tested and hypothesized using Amos 25 to
analyze about 200 questionnaires that can be used in this study for further data analysis.Findings In this study shows
that there are two strategic paths for improving the marketing performance of SMEs, namely entrepreneurial
orientation, Share value relational capital to improve the marketing performance of SMEs. entrepreneurial
orientation with SME marketing performance.
