ABSTRACT
This study is aimed To maximize the value of the firm, various antecedents are
needed for the driver, the various antecedents offered are expected to be a key factor
in increasing the value of the firm. This research seeks to build a conceptual model for
increasing the value of the firm. corporate sustainability performance and Green Business. The model tested in a manufacturing firm in Central Java by using an
explanatory quantitative research design, this study attempts to test the relationship
between the hypotheses built. By using the Amos 25 data analysis tool, 220 samples
have been tested and analyzed using regression data analysis techniques as a
statistical test. The results of this study provide an indication from a theoretical
perspective that the hypothesis proposed in this study can be accepted significantly, it
shows that the existence of various antecedents used by firm value described by each
hypothesis is able to become a form of key factor for increasing firm value. This
research has several limitations, among others, the various research variables used in
this study have not been able to specifically, perhaps in the form of a derivation or in
a concept that has more abstraction that is more critical to increase and value the
firm. In addition, the sample used in this study is still too narrow because it only uses
the manufacturing industry in the province of Central Java as a representation of the
population of manufacturing companies used in this study. The oretically and
managerially this research has been able to provide a form of evidence that new
solutions can be used to increase the value of green concept-based companies and
the sustainability of firm performance. can provide recommendations for business
people both at managerial and owner levels to increase firm value based on the
proposed path model, namely through green growth to sustainable corporate
performance to firm value, green practice to green business to sustainable corporate
performance, green practice to green business to firm value.
