Marketing food brands : private labels versus manufacturer brands in the consumer good industry

Title: Marketing food brands : private labels versus manufacturer brands in the consumer good industry
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Collection Location: Perpustakaan Politeknik Penerbangan Indonesia (PPI) Curug
Edition
Call Number: 658.827 CHI m
ISBN/ISSN: 978-3-319-75831-2
Author(s): Rangga Chimhundu
Subject(s): Pemasaran Produk
Classification: 658.827
Series Title
GMD: Text
Language: English
Publisher: Springer International Publishing
Publishing Year: 2018
Publishing Place: Cham, Switzerland
Collation: xvi, 293 hlm. : 22 cm.
Abstract/Notes
Specific Detail Info