"The difference between an average real estate agent and a consistently top-selling producer is good business planning. Even the most skilled agents can find themselves struggling in between sales if they haven't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner details a system for operating like a small business. Readers will find out how to: Set up a strategy for getting through the "lean" months; prepare financial projections and learn how to manage a fluctuating income; find creative ways to market themselves within their budget; plan for association dues and other necessary expenses; create and review specific performance measurements. Packed with easy-to-apply strategies
