Marketing to millennials : reach the largest and most influential generation of consumers ever

Title: Marketing to millennials : reach the largest and most influential generation of consumers ever
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Collection Location: Perpustakaan Sekolah Tinggi Ilmu Pelayaran Jakarta
Edition
Call Number: 658.8 JEF m
ISBN/ISSN: 9780814433225
Author(s)
Subject(s): Buku Elektronik
Target marketing.
Classification: 658.8
Series Title
GMD: Text
Language: English
Publisher: AMACOM
Publishing Year: 2013
Publishing Place: NEW YORK
Collation: 1 online resource (xix, 202 p.) illustrations
Abstract/Notes: Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
Specific Detail Info