APA Style

Fitzsimmons, J, A., Fitzsimmons, M, J. (1994). Service Management For Competitive Advantage . NEW YORK: McGraw-Hill Inc.

MLA Style

Fitzsimmons, James, A.., Fitzsimmons, Mona, J.. "Service Management For Competitive Advantage". NEW YORK: McGraw-Hill Inc, 1994. Text.